As cryptocurrency continues to fuel advancements in art, ideation, design, gaming, collectibles, and an assortment of other categories, it’s art that has made the biggest splashes in terms of sales and valuation. Here we take a look at NFT Art, what it is, and why it’s the future of the artistic landscape.
What Is NFT Art?
NFTs—aka non-fungible tokens—have been a newly popularized way for artists to register their creations on the blockchain—typically powered by Ethereum—that enshrines the art as a unique digital asset. At the heart of NFT art is the power and control that artists themselves possess in terms of the sale, distribution, and accessibility of their creations. NFTs enable artists to reach a wider audience, and in doing so, allow them to be more particular—and stand to make more money—with how frequently and in what quantity they choose to disseminate their work. If you have any type of artistic expression, creating an NFT of your work is a fantastic option to get your voice or body of work seen.
An “Artists First” Approach
NFTs are essentially decentralizing what it means to be an artist by transferring the power of the creation back to the artists themselves and giving them the tools to help position them for success. With digital art, there’s no studio or other middlemen required—such as galleries—to get their work seen. All that’s needed is a product, an Internet connection, and people who generate a demand for your art. By taking control of the supply and demand directly, artists also stand to snag a heftier portion of the proceeds for their work, and can easily and effortlessly find different online communities in which to promote their work. One particular area of NFT art that’s seen a huge surge in popularity are the NFTs relating to VFX, or visual effects.
The VFX Industry
For VFX artists, NFTs present an unprecedented opportunity to turn VFX studios and VFX artists into content creator companies. Since the visual effects industry is largely composed of workers who create using their computers, VFX work can be outsourced to anywhere around the globe where visual effects artists have access to computers. So instead of being “work for hire” professionals, the VFX artists and companies can transform their skillset using NFTs to create content that they can own themselves and can monetize themselves, without the need of another third party to fund or back their endeavors. With NFT art, visual effects creators are in the driver’s seat, especially when it comes to larger-scale projects that they can execute along with others in a decentralized way.
NFT Art And The Metaverse
While visual effects artists stand to make the most dramatic leap in terms of generating a higher income through an abundance of opportunities to create NFT art, a huge opportunity exists for them in the Metaverse. Artists with skills or backgrounds in 3D modeling, AI, or other simulations will be in greater and greater demand as the Metaverse continues to develop and expand. Game engines such as Unity and Unreal Engine 5 and 3D software such as Houdini, Blender, and 3Ds Max are all transforming the way in which artists can create for the both the blockchain and the Metaverse from their home. If you’re a visual effects or graphics artist, your skillset can be used to create high-valued NFT art in both the Metaverse and beyond.
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